A Website is like a piece of machinery or a brick and mortar business office. It needs weekly/monthly/yearly maintenance to keeps it going.
Website maintenance is regular health checking for website issues and keeping it updated and relevant.
Start-up businesses’ websites neglect this important part. When they received the accomplished website they just let it run as it is. The website is just the same as human health. If you neglect to look after yourself and don’t have a regular check-up, time will come you will have a health issue.
Regular monitoring of your website is a must for keeping your business running smoothly. And it is also like you are looking after your customers/clients online.